Benidorm CRM Destination

Date: 2020

Status: Active

Aim:

Influence tourist behaviour thanks to the exclusive communication channel provided by the interconnection with the Wi-Fi network (via a captive portal to access the service) and the processing of information obtained with our marketing platform (Destination CRM). which allows subsequent communications via PUSH (in the case of interacting with APPs), via SMS and/or instant messaging Whatsapp, Messenger, etc. (in the case of obtaining a mobile number), via MAIL marketing (in the case of mail opt-in obtained from the user through direct action or interaction with social login, Wi-Fi access with social networks), all in strict compliance with the latest RGPD/GDPR.

Technological contribution:

Tourist behaviour visualization tool.
Expected results:

Have all the tourists monitoring and have more users to be able to send them promotions.
Synergies with other projects:

WIFI Wiongo
Main innovation:

Have a tourist CRM.