Innovation

Benidorm City Council is aware that technology alone does not make a destination smart, but must be accompanied by a process of change at all levels, starting with strategy and tourism intelligence that must lead towards a new model of innovative, accessible and sustainable destination. Management is therefore the element of destination transformation to face the changes in a complex tourism scenario.

On the other hand, innovation in the application of processes on the knowledge of tourists throughout the travel cycle that generates Big Data about the city and its competition will largely be the key to anticipating the trends that will mark the market in the coming years. years.

The correct structuring of Benidorm's offer, the specialization and continuous improvement of the product, and the development of adequate external and destination promotion constitute the main challenges to achieving sustainable success over time as a smart tourist destination. The high demands of the sector and the constant change due to the influence of many factors require a great capacity for transformation and agility to face new challenges.