The tourist MICE of France and Belgium in the sights of Benidorm

Benidorm Tourism Foundation is carrying out two important promotional actions this week in order to attract more MICE tourists (Meetings, Incentives, Conferences and Events) to Benidorm and to thus continue to seasonalise the demand and diversify the portfolio of products offered the city.

On the one hand, Visit Benidorm was present yesterday at the Global Mice Day in Brussels, a b2b workshop in which Benidorm had its own table thanks to which it was able to hold several meetings with travel agents from all over Europe who were able to discover the possibilities that Benidorm can offer at the time of making, events, congresses and incentive trips.

On the other hand, Visit Benidorm is currently conducting a press conference with the French journalist Vincent Monicault, who writes for Tendance Nomad magazine, which has 15,000 readers and is recognized as one of the four most important MICE magazines in the country. Thanks to this presstrip, Benidorm will appear in an article to double page in this magazine.

With both actions, it is intended to continue positioning the MICE offer of Benidorm in two major issuing markets such as the Belgian and French. Today, Benidorm does not only offer sun and beach but has a wide and varied range of products for practicing all segments of demand, therefore, from Visit Benidorm is constantly working on publicizing all these products to their potential Demand throughout Europe.