Toni Pérez transmits his wish that the project have a journey in time, add up and result in the destination of Benidorm
In the presentation of Jappi Experience initiative, the mayor encourages it to be interoperable and joins Visit Benidorm Travel
At noon today, on Levante beach, the alliance of business associations for tourist apartments APTUR, ABRECA-COBRECA hospitality, ACA camping, OcioBal nightlife and AICO trade, have presented their project to boost the winter market in Benidorm Jappi Expercience that in addition to diversified accommodation in tourist apartments, such as camping and hotels, includes the option of restoration through digital vouchers and exclusive discounts in shops, transport, pubs, discos, excursions, leisure activities in Benidorm.
The mayor, Toni Pérez, greeted the initiative, highlighting that “if the pandemic has made something clear to us, it is that unity of action is important” and that it is open to “almost all of the city's productive fabric”, in keeping with the actions that Benidorm undertakes throughout the pandemic process.
Pérez stressed that the parameters that made up the initiative –synergy between the local productive fabric, diversification, sustainability, innovation and digitization– are in line with Benidorm DTI + Seguro roadmap and encouraged that the new portal “be interoperable and join to Visit Benidorm Travel ”.
The mayor recalled that the city and its institutions and associations have been working hard and constantly to experience "moments of activity like the current one, because it is about continuing to offer happiness."
"With the city more prepared than ever," said Pérez, and even "with the uncertainty of the current summer" we work to ensure an autumn-winter and maintain and position the brand with the same intensity with which "we have always worked on the reminder of a friendly, open and safe Benidorm ”.
Jappi Experience also includes a Covid health insurance that even includes repatriation.
Mayor Toni Pérez concluded wishing that "the project has a journey in time, that it adds up and that the work will benefit Benidorm and, also, the Costa Blanca, Valencian Community and Spain brands".