Commerce in Benidorm prepares a "scary" weekend to celebrate Halloween

Aico and City Hall promote a contest of window dressing in Gambo street

The department of Commerce, in collaboration with the Independent Association of Dealers in Benidorm (AICO) has launched the campaign 'Halloween Benidorm 2016' with a new edition of window dressing, a scary weekend and an entertainment program that will transform Gambo street. The councilwoman of Commerce, Ana Pellicer and AICO President, Raúl Parra, have presented the initiative that aims to "surprise" to residents and visitors and "go further", said Pellicer. The councilwoman showed the full support of the City Council for initiatives such as the window dressing contest, that is what "people see", because transforming the image, we promote purchases ". Last year, in the Window Dressing Competition 30 businesses participated in Benidorm. This year " are expected many more," said Raúl Parra, who also announced that it has scheduled a special "and experimental" program of activities centered on Gambo street, becoming those days a "Street of Terror" with children's attractions and street entertainment like 'the possessed persons roaming the streets looking for souls', on Saturday, October 29; 'The witches of Averno with their spells' on Sunday 30; or 'The jaulocos try to catch new victims to transform them into undead' on Monday 31. Furthermore, in addition, it is planned to install a 'photocall' for anyone who wishes to keep the memory. Parra highlighted this year's awards will be a diploma and 700 euros for the winner, diploma and 200 euros for the second and diploma and 100 euros for the third. Increasing the amount from the previous edition, "we encourage to participate", pointed out the president of Benidorm traders. The deadline for registration in the window dressing contest will start on 17 and end on October 25. Assemblies must be ended on 24. You can get more information on the website of the association: www.aicobenidorm.es