The fact of having this new air connection, is another step to retain the French tourist who increasingly shows a greater interest in the Costa Blanca and its capital, being 295.419 the number of French passengers who passed this 2017 through the airport, in front to 260,629 in 2016, which represents an increase of over 13%.
Thanks to new technologies and active listening enhanced on social networks during the year 2017 Visit Benidorm has learned that tourists from our neighboring country, mostly come in search of the product "Sun and beach" but also visit the city young people to enjoy the nightlife as a complement. and even families who visit the beach and theme parks such as Terra Mítica, Aqualandia, Mundomar or Terra Natura.
In addition, an attraction for the young public and that has been commented on social networks has been the "Benidorm Pride", a festival specializing in LGBT public.
Finally, it is remarkable that the center of Benidorm, and especially the "Balcony of the Mediterranean" are within their cultural preferences.