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Benidorm seeks to attract new segments and markets

02 March 2018
Benidorm busca atraer nuevos segmentos y mercados

Benidorm Tourism Foundation continues to work on both the diversification of its tourists and the attraction of new markets. For this reason, this week is present in two fairs, one focused on cycling and hiking segments and the other aimed at Hungarian tourist powers.

The first of them, takes place in the Dutch town of Utrecht and in it, from today Friday and until Sunday, Visit Benidorm has a space at the Turespaña stand, where you can show the offer of active tourism in the city to lovers of Dutch hiking and cycling.

Benidorm participates for the fourth consecutive year in this fair known as "Fiets en Wandelbeurs" and this year has the novelty that the first day of the fair is strictly professional, and on Saturday and Sunday only for the final public.

The second fair in which Benidorm is present this weekend is that of "Utazas" in Hungary, considered as the main tourism fair of the country and takes place at the Hungexpo in Budapest since Thursday Thursday and until Sunday.

A novelty this year is the presentation that Benidorm has been able to carry out in the "Pink Corner" of the fair, a space focused on offer for LGBTQ public in which Visit Benidorm has been able to show all the attendees the wide range that the City can offer this segment throughout the year.

The intention with which Visit Benidorm participates in this fair for the second year in a row is to continue to get to know this market and to strengthen ties with Turespaña. Hungary is on the list of emerging markets and the popularity of Spain in this country has grown a lot in recent times.

Benidorm and the Costa Blanca have carried out in recent years trips with travel agents of the main TTOO of the Costa Blanca and Murcia, Budavar Tours, in order that they can know firsthand the virtues of our area.