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Benidorm is positioned as a destination for families

29 September 2017
Benidorm se posiciona como destino para familias

Benidorm comes from the hand of the Product Club Tour & Kids and the Valencian Tourism Agency to a workshop in Madrid with the aim of presenting the most familiar offer of the city to the travel agencies of the capital.

During the day yesterday, Visit Benidorm was able to hold various meetings with Travel Agencies of the Spanish capital in order to be able to know in detail the wide offer for families that Benidorm offers.

According to the latest Big Data reports, the family product of Benidorm accounts for 84.62% of the total mentions in social networks, highlighting the term "park" in a very significant way among the mentions made in the city. In turn, the Spanish market accounts for 35% of these mentions, centralized in the geographical area of ​​Madrid (27.94%), which leads the ranking.

For these reasons, Benidorm is part of the family product club and continues working to position the destination both nationally and internationally in order to position the city as a reference destination for traveling with children.