Visit Benidorm Foundation has taken advantage of the new strategy announced by Turespaña focused on capturing the cosmopolitan client to carry out two promotional actions in order to attract this type of tourist that is characterized by its high average purchasing power and interest. in discovering new cities to travel.
Both actions have been carried out thanks to the collaboration of the Valencian Tourism Agency, the Spanish Tourism Offices of Rome, Paris and Austria, and the collaboration of Benidorm Asia Gardens Hotel & Spa that continues to bet heavily on the attraction of the cosmopolitan European tourist.
In the first of the actions involved 8 influencers from France and Italy and it seeks to make known "The other Benidorm", promoting the gastronomic product, spa and wellness, cultural, urban from city and surroundings. The participants to this campaign gather a total of 900,000 followers of which only on Instagram are more than 560,000.
In the second action, Visit Benidorm has convened three traditional media outlets from Austria, which together have more than 700,000 readers in total.
The three media have been accompanied by a technician from the Spanish Tourism Office in Austria and will have the opportunity to know not only the local culinary culture, but also, they will enjoy activities characteristic of a cosmopolitan destination such as Benidorm where we can find a perfect combination between city and nature.
These two actions, together with that made in September for the Scandinavian market, complement this strategic line supported by Turespaña and will allow Benidorm to reach many potential tourists distributed in European countries with great potential.
