Benidorm has received this week three journalists from Russia in a new press trip, this time with the purpose of promoting Benidorm destination in Russia.
The journalists represent the "Beauty and Health", "UAM" and "S7" magazines that together have more than 1.5 million readers and are aimed at a high-middle-class public with a desire to travel.
The security, the quality of its beaches, its gastronomy and its shopping are some of the characteristics that make Benidorm an ideal holiday destination for the Russian public.
It is important that Benidorm continue working in positioning itself in this market and in this way to continue reactivating the arrival of this profile of tourist to the city, characterized by its high purchasing power and its interest in discovering the Mediterranean coast, and its gastronomy. These important media certainly represent the perfect showcase to show the city and its virtues to potential Russian tourists.