Benidorm Tourism Foundation is carrying out these days two new blogtrips or trips of bloggers. In one of them participate 5 bloggers of the United Kingdom and in the other 7 bloggers of Poland specialized in trips.
The UK Blogtrip aims to show and publicize "The Other Benidorm" still very unknown by most Britons who come to the city and which translates into a Benidorm with a wide and varied gastronomy, endless sports activities , A Natural Park of incomparable beauty and a long etcetera.
Among the participants in this trip of British bloggers only accumulate in the Instagram Social Network about 80,000 followers and also all have their own Blog through which communicate their experiences during their travels.
Blogtrip polish aims to promote in Poland the sportier side of Benidorm. For this reason, we have opted for adventure and sport activities, accompanied by a high quality Mediterranean gastronomy and one of the best climates in the world.
This group of bloggers, accumulates in its blogs near 70,000 unique visitors every month reason why it is anticipated that the most sporting offer of Benidorm is known by a great number of Polish public.
With both actions, Visit Benidorm intends to continue on the one hand by retaining the British public and on the other hand positioning the destination Benidorm as an ideal place for the holidays of the Poles.
Finally, it should be noted that Visit Benidorm was during yesterday's session at the IES Mediterránea with the purpose of publicizing the model of Benidorm to a group of Dutch students of the NHTV University of Breda. Martijn Smeenge, coordinator of Tourism at this University was present at the Digital Tourism Think Tank of Brusela in 2016 where VisitBenidorm moved its digital marketing strategy and presented the city. From that moment, Martijn's goal was to teach insitú to the 150 students of Tourism the city, and the case of brand rebranding.