The traditional commerce promotional campaign 'Benidorm fet a mà' starts in Avenida del Mediterráneo

The second season of the traditional commerce promotional campaign 'Benidorm fet a mà' has started this morning with the visit to the first establishments that join the initiative on Avenida del Mediterráneo.

'Benidorm fet a mà' is an initiative of the Councils of Commerce and Employment in collaboration with the students of the Higher Degree in Marketing and Advertising of the IES Pere Maria Orts i Bosch to which, in its first edition, more than seventy establishments were added . The campaign consists in the elaboration of promotional videos made by the students together with the Press and Communication Office that are subsequently disseminated through the social networks of the City Council and the training center.

This initiative aims to connect students with their potential future clients, who can carry out real practices and, at the same time, that merchants benefit from the City Council and Institute's dissemination platforms.

This morning, the heads of Commerce and Employment, Ana Pellicer and Mª Jesús Pinto accompanied the students Carlos Vidal, Lusyne Hayrapetyan and Cristina Cortés and the teacher Rosa María Guerrero on their first day of work in which they visited the shoe stores Martín, Robert's Souvenirs and Patafina Jamonería. The councilor of Works, José Ramón González de Zárate, has also participated in the visit, who has announced the next start of the remodeling works on this important road in the city.