Revitalization and participation in co-marketing campaigns amounting to 310,000 euros
Signed the collaboration agreement between the City Council and the Generalitat through VisitBenidorm
The mayor of Benidorm, Toni Pérez, as president of the Visit Benidorm Foundation and the Regional Secretary for Tourism, Francesc Colomer, have signed today the collaboration agreement between both organizations that will materialize pilot operations to reactivate the sector, analysis and evolution of the situation and communication and advertising campaigns with collaboration in events and sponsorship of activities.
The actions will be developed through Visit Benidorm Foundation, raising the amount of collaboration to 310,000 euros.
Currently, the summer direct advertising campaigns (online) and those of national wholesalers are being carried out, and direct advertising actions and campaigns with national and international tour operations are being contemplated.