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The City Council and AICO study new proposals to alleviate the effects of the decline in summer sales in the sector

The seventh edition of the Outlet Fair of Benidorm will offer discounts from 50% in all products

04 September 2018
La séptima edición de la Feria Outlet de Benidorm ofertará descuentos a partir del 50% en todos los productos

The seventh edition of Benidorm Outlet Fair 2018 will be held at Plaza de Sus Majestades los Reyes de España on September 28, 29 and 30. This has been announced today by the acting mayor and councilor of Commerce, Ana Pellicer, at a press conference attended by Raúl Parra, president of the Independent Association of Merchants (AICO), organizers with the City Council of the event.

With this already "traditional" fair, a double objective is fulfilled, Ana Pellicer pointed out: "to allow traders to release the remnants of seasonal stock and that consumers can benefit from some very good offers". In this regard, the mayor has stressed that the discounts on the products exhibited "will be at least 50%."

Initiatives such as the Outlet Fair "are beneficial for our trade", stressed Ana Pellicer. The councillor encouraged traders who wish to register and participate in the event and announced that you can access the registration forms from the website of the Department (https://benidorm.org/es/feriaOutlet) Registrations can be made until September 17, inclusive.

For his part, Raúl Parra has been convinced that this edition will be "massive" given the large number of pre-registrations received and the remaining stocks. The president recalled that any merchant, whether or not a member of AICO, can participate "as long as they have their activity in Benidorm. We do not allow them to come from other populations. " Parra emphasized that the event will be publicized throughout the province of Alicante and Albacete and Murcia. "We want - he said - that customers visit the city with the excuse of the fair and end up buying not only in the outlet but in all shops in Benidorm."

The children will be great protagonists of the fair. There will be a free playroom from the age of four. popular games, magic, inflatable and workshops of twisting, mandalas, bracelets, origami, or 'atrapasueños' free. In addition, the Outlet Fair will receive visits from Disney characters and the Patrol Dog.

Decline in summer sales h4>
One of the strengths that augur the success of this seventh edition of the Outlet Fair is, according to Raúl Parra, the existence of an "important stock" in most of the shops of Benidorm "due to the poor results of the summer campaign " The analyzes carried out by AICO advance a "decrease in sales between 30 and 50%", partly due to the decrease in the number of tourists. This data means that merchants will offer more product than in previous editions that "will benefit the consumer". However, the sector is very concerned about the data. Given the dilemma, Ana Pellicer announced that next week there will be a meeting with AICO and municipal experts where this issue will be addressed, among others.