Visit Benidorm Foundation participates from March 12 to 14 at MITT fair in Moscow, which celebrates its 26th edition this year and is considered the most important tourist event in Russia.
This year's edition aims to surpass last year's figures in which around 23,000 tourism professionals and more than 1,900 companies from 187 countries and regions whose offer was distributed in 7 pavilions covering an area of 40,000 m2.
The tourist offer of the Valencian Community is presented distributed in five counters inside the Spanish stand, in which the brands of Benidorm, Costa Blanca, València Turisme, Castellón and the Comunitat Valenciana itself are represented.
During the days of the fair, Visit Benidorm will take the opportunity to hold meetings with tour operators, press and bloggers in order to establish new lines of collaboration, and this morning, Benidorm has made a presentation of the hand of Turisme Comunitat Valenciana, with the intention of to publicize the wide offer that the city can offer to the Russian public.
As a prelude to the MITT of Moscow, the Intourmarket fair has taken place, an event in which Benidorm has participated since last Saturday and until Monday, to which the best companies and professionals related to the Russian travel sector have come. .
The ITM fair takes place at the Crocus Expo in Moscow and has established itself as one of the most important tourist events in the country that annually attracts more than 80,000 industry professionals and whose business forum program includes more than 135 events
Visit Benidorm has been present at this event with its own counter and within the Turespaña area and during the three days it has been holding different work meetings and showing the public the wide possibilities that Benidorm can offer to the Russian tourist.
It is important that Benidorm continues working to position itself in the Russian market and in this way continue to reactivate the arrival of this tourist profile in the city, characterized by its high purchasing power and its interest in discovering the coast.