Next Friday, June 14, Benidorm will host the XXII ALCE 2024 Awards Gala for advertising creation

Benidorm will be the venue for the ALCE 2024 Awards Gala for advertising creation, an event that will be held next Friday, June 14 at the Óscar Esplá auditorium in Parque de l'Aigüera and which this year includes, in the morning, a training day in which big brands will present their success stories.

The gala was presented this morning by Mayor Toni Pérez and Lucía de la Vega, vice president of the '361º Association', organizer of this contest, which celebrates its XXII edition this year. If the work day takes place in the morning, from 11 a.m. to 3 p.m., in the evening the awards will be presented at a gala in which 22 prizes will be distributed in two categories (Craft and Creativity), which are joined by five other Specials: Young Creatives, Elk of Honor, SDG: Sustainability and Environment, Agency of the Year and Revelation Agency. And finally, the ALCE Grand Prize will be awarded to the global campaign.

According to the awards rules, the works must be carried out between June 1, 2023 and June 1 of this year and registration for them has closed today. Advertising agencies, communication or public relations companies, media or creative studios can participate. Each agency can present up to three pieces per category and may include work from different clients. The jury will be made up of nationally renowned professionals related to communication and creative advertising. This jury will meet on June 6 and the 10th they will announce the finalists in each category.

During the presentation, the mayor highlighted that advertising "is present in our daily lives" and has placed creativity as "a differentiating factor through many formats." These awards were born in 2004 and recognize the creativity of companies based in the province. “We use this day as a showcase of creativity in our land,” said Pérez, for whom “it is a way of expressing the talent and vitality of the sector.”

Lucía de la Vega, for her part, has indicated that the motto chosen for this edition – La Terreta no tiene techo – claims “that Alicante is a creative power at the national level” which is why “more and more big brands are coming to the province in search of creativity.”

De la Vega has specified that attendance at the event will exceed half a thousand people. The mayor, finally, stated that Benidorm feels “very identified” with the 361º Association because the city has creativity in its DNA.” He has also stressed that the province of Alicante “has some excellent professionals.”