Visit Benidorm continues to focus on promoting its urban model based on the sustainable development of the city. To this end, and with the collaboration of the OTS of Paris and the Valencian Tourism Agency, has received an important media of architecture and French design that has come with the intention of knowing the main architectural keys of the city.
The media, Maison Cote Sud, considered an active and high-end medium, counts more than 56,800 copies per roll and an audience of 844,000 people.
In the program the journalist and a specialized photographer have had the opportunity to have an interview with the municipal architect José Luis Camarasa thanks to which they have been able to know firsthand the history of urbanism in the city of Benidorm, which has always been based in a model of sustainable growth studied in many universities as a success.
With this new promotional action, Visit Benidorm intends to continue fighting with the stigmata and demonstrate to the French public the positive effects that have generated in the city the bet since its beginnings by a vertical model instead of a horizontal one.