In recent years, video marketing has taken over the advertising market and has become one of the main tools to improve brand awareness.
If there is content that plays a key role in purchasing decision processes, it is the videos. Its application is basic when it comes to generating engagement with customers, sharing product information and proposing an overview regarding the previous generation of expectations.
Consumers are no longer linked to their televisions at home. With screens now available anywhere, access to content is ubiquitous. Thus, the amount of time people spend watching online video content has increased substantially in recent years.
Being aware of this reality, the Visit Benidorm Foundation is carrying out this week a "Filmmakers Trip" in which six experts participate in generating video content, who have come to the Capital of the Costa Blanca accompanied by its modern recording equipment and with the intention of creating high quality audiovisual content.
Also known as "Filmmakers" participants in this action, come from Greece, Italy, Holland and United Kingdom and are not only video professionals, the fact of sharing their creations on Social Networks has allowed them to become influencers, gathering between all more than one million followers in the popular social network of photos and videos Instagram.
Visit Benidorm has designed a tailored itinerary for this group adapting to the light calendar, so that they can generate video content from the best known points and viewpoints of the city, the best sunrises and sunsets and of course record great activities Attractive as diving, a jeep tour or a helicopter ride.
Without a doubt, this is an opportunity for Benidorm since on the one hand you get a large amount of video content which you can use in the promotion of the city in the coming years and on the other hand, the filmmakres themselves will disseminate said content to their communities of followers, reaching the best plans of Benidorm to a large number of potential tourists.