Benidorm launches a monthly campaign to highlight water as a fundamental resource for life

Benidorm City Council, in collaboration with Veolia, the company that manages the city's water cycle, has launched a monthly campaign to highlight the importance of water as a fundamental resource for life and for the city's sustainability. The campaign will be promoted through posters commemorating various events.

The Councillor for the Water Cycle, José Ramón González de Zárate, stated that Benidorm “has become a model of success in terms of water efficiency after many years of raising awareness and investing in infrastructure improvements, and therefore we are convinced that protecting this resource is one of the municipality's fundamental objectives.”

The first message in this campaign was released to mark February 11th, the International Day of Women and Girls in Science. With the slogan "They investigate water, they care for the future," the aim is to emphasise "the importance of raising awareness among girls about the crucial role women play in science," the councillor stated. In this case, the focus is "on projects related to issues such as water conservation, the use of reclaimed water, the protection of the marine environment, and ensuring the quality of water for human consumption."

The posters will include a QR code that provides direct access to Veolia website, where citizens can submit their questions (via mobile phone or the virtual office) related to the service they receive or any of the projects currently underway.

With this campaign, González de Zárate pointed out, the goal is to "raise awareness each month through different messages that will coincide with important dates such as Earth Day, World Water Day, and World Environment Day." The posters containing these messages will be placed at approximately 40 outdoor locations throughout the city, as well as in various buildings and public spaces in Benidorm, "to reach the largest possible number of citizens and visitors," the councillor concluded.