The action is part of the global initiative 'Benidorm, my city. Take care of Benidorm. It is your house'
Benidorm incorporates new litter bins in the neighborhoods and starts an awareness campaign not to throw cigarette butts on the ground
Benidorm City Council has started a new awareness campaign to keep the city clean. This campaign is complemented by another that was presented days ago to collect pet droppings. In this case, the initiative focuses on the litter bins and on making use of them to help ensure that the city is in a good state of cleanliness.
The campaign has the motto 'That the butts do not end up in the sea' and is part of another more global one called 'Benidorm, my city. Take care Benidorm. It's your house and which began with the placement of stickers and plaques next to the scuppers to remind passers-by that what is thrown out there can flow into the sea, and which continued with the campaign for pets.
The Councilor for Public Space and Street Cleaning, José Ramón González de Zárate, has indicated that "we are installing litter bins in all neighborhoods, an action that is accompanied by a campaign to raise awareness of their use and to avoid throwing cigarette butts on the ground with the to prevent them from ending up in the sea”. The litter bins have been installed in almost all areas of the city "with special attention to those where we have detected that there were deficiencies such as the Ciudad Jardín-Saladar neighborhood, which includes streets such as Invierno, Primavera or Fluixá".
The mayor has insisted that what is pursued "is that nothing be thrown on the ground to have a better image of the city."
Currently, there are more than 1,500 litter bins throughout the city "Although we continue to place more where there aren't, in addition to solving problems that may arise due to vandalism or accidents to put them back into service as soon as possible."
In this sense, González de Zárate has specified, around 30 bins have been placed in recent days in areas such as Alfredo Corral, Limones, Almendros, El Cruce, Alfonso Puchades, Derramador, and Primavera streets. "And they are also installed in areas where public works are being undertaken," the councilor added.