Benidorm Tourism Foundation participates this week in the ITB fair in Berlin, one of the most important fairs in the world in the tourism and travel sector that takes place from 7 to 11 March at the premises of the Messe fairground in Berlin .
Benidorm will be represented on the stand of the Valencian Community with material and in the LGBT area with the biggest protagonism leading the gay offer of the Valencian Community with the promotion of the city, and the Pink Weekend and Benidorm Pride events.
Visit Benidorm has attended the fair with the intention of showing all the gayfriendly offer and thus be able to continue working the German LGBT market characterized by its high purchasing power.
This fair focused both professionals and the general public in its latest editions has brought together tourist destinations in 180 countries with an exhibition space of 160,000 square meters, more than 10,600 exhibiting companies and 114,000 professionals. The importance of the fair is at the level of international appointments FITUR (Madrid) and WTM (London).
During the conference for professionals, Visit Benidorm will use to hold meetings with specific TT.OO as well as bloggers and influencers in order to establish contacts for future blog trips and press trips. In addition, this year Benidorm will have the opportunity to make a presentation of the city's LGBT offer throughout the year.