The capital of the Costa Blanca is celebrating that the Irish airline Ryanair has recently announced the launch of a new route for the summer 2019 between Oporto and Alicante that will have two weekly flights.
To this good news, we must add the fact that Visit Benidorm continues to add great results of the actions put forward after the summer and aimed at capturing the Portuguese public. In the first campaign that began on September 17 and whose goal was to value various aspects of the city through an online Trivia, all initial expectations have been exceeded. It was expected that the action had an initial reach of 190,000 people and finally the reach has been more than 570,000 unique users, 1,311,186 impressions (impacts) and a total of 5,514 unique participants in the campaign.
To this action, they are currently accompanying the development of a Blog Trip or bloggers' trip of winter sun and sports with a Portuguese medium, as well as a Street Marketing campaign in Shopping Centers in the Lisbon-Lisbon area in collaboration with the OTS of Lisbon and the participation in the Fair of the Porto Corridor with Benidorm Half for the month of November.
In addition Visit Benidorm has made during the winter 2018 a great promotional effort in the neighboring country being present in two fairs; Mundo Abreu and BTL, has carried out a street marketing action in shopping centers in three cities in the center and north of the country, and has developed a co-marketing action with the airline Tap in order to promote the already consolidated air route Lisbon-Alicante.
Through these campaigns, Visit Benidorm intends to continue positioning the city in a local market such as the Portuguese, which increasingly has more possibilities to visit the Costa Blanca capital, now also by air, thanks to the route launched by the airline Tap between Lisbon and Alicante, and the new route opened by Ryanair with Oporto. that without a doubt supposes a new opportunity to continue diversifying the tourist of Benidorm.