Benidorm awards contract for the technological equipment of the immersive room at Parc de la Séquia Mare Interpretation Centre

Benidorm City Council has awarded Audiovisuales Data SL the contract to provide the technological equipment for the immersive space at Parc de la Séquia Mare Interpretation Centre. The project is part of the “Benidorm Vision 360” Sustainable Tourism Destination Plan (PSTD), and the contract award was approved this Monday by the Local Government Board.

The city’s Mayor, Toni Pérez, explained that “a total of four companies submitted bids for this contract” and that it “has ultimately been awarded to the proposal put forward by the municipal technical staff and submitted by Audiovisuales Data, with a budget of €114,707.90 and a completion period of one month from the formalisation of the contract.”

Pérez recalled that the project is funded by the European Union’s NextGenerationEU funds and forms part of the city’s strategy to “rehabilitate and showcase public assets, opening them up for use by residents and visitors.” This strategy includes the redevelopment of the Séquia Mare Park, as well as the creation of new facilities including the interpretation centre, a youth hostel and a campsite aimed at promoting multicultural interaction and showcasing the value of this historic hydraulic infrastructure. The system supplied water to Benidorm for almost three centuries and is now being recognised as an ethnographic, cultural and tourism asset.

The Mayor also highlighted that Séquia Mare Park is “a strategic location for understanding the history of water management in the Marina Baixa, as it is situated on a historic infrastructure that played a key role in water supply and irrigation from the 17th century until the mid-20th century, laying the foundations for the agricultural, urban and tourism development of Benidorm and its surrounding area.”

With the opening of the interpretation centre, “the continuity between traditional water management systems and current models will be showcased, strengthening the area’s territorial identity and promoting environmental awareness,” he added.

Toni Pérez explained that the immersive room will “enhance the visitor experience, providing a striking and engaging experience that, in a short period of time, will showcase the history and management of water in Benidorm, a model and example for many destinations thanks to its high level of efficiency.”

About the project
The immersive room will measure 5 x 7 x 3.5 metres, allowing visitors to enjoy a memorable experience without the need for assistance from the centre’s staff. According to the technical specifications, the room will be equipped to project a narrated and subtitled video in at least five languages, reaching as wide a range of visitors as possible. A hearing loop system will also be installed to facilitate audio access for visitors who use hearing aids.

The specifications also state that the video will be projected simultaneously onto three sides of the room, creating a single 15 x 2.5-metre image. The selected projectors and their positioning will allow visitors to stand less than 1.5 metres from the walls without casting shadows that could interfere with the projection. In addition, a system of perimeter speakers and a ceiling-mounted subwoofer will provide immersive and realistic sound.

The video will be narrated in at least Spanish, Valencian, English, French and German. Each language version will also include subtitles in the same language to make the content more accessible to people with hearing impairments. A touchscreen panel at the entrance will allow visitors to select the language in which they want the video to be played.

Finally, Toni Pérez stressed that the immersive room “reaffirms our commitment to inclusion and accessibility, so that everyone can enjoy the best possible experience during their visit.”