Benidorm and the Alicante Medical Association sign an agreement to combat misleading health advertising

Benidorm City Council and the Alicante Medical Association (COMA) have signed a collaboration agreement aimed at establishing channels for joint outreach, education, and information activities that benefit the municipality of Benidorm.

The agreement also includes "coordinated action against misleading health advertising and so-called pseudosciences or pseudotherapies, lacking scientific evidence, used to diagnose and/or treat diseases or that represent health promotion activities."

The agreement was signed by the city's mayor, Toni Pérez, and the president of COMA, Hermann Schwarz Chávarri. This agreement will govern the collaboration between the two entities.

Among the activities intended to be carried out, the agreement outlines some of them, such as the promotion of information campaigns on health-related issues of public interest, joint action to defend citizens against deceptive, fraudulent, or unscientific practices that generate false expectations about health or healing, or put people's lives or health at risk.

It also cites joint and coordinated action to prevent or report to the competent authorities the holding of pseudoscientific events in Benidorm, the dissemination of mediation as a solution in public health matters, and any other activity that, within the scope of the agreement, is beneficial to achieving its purpose.

A joint committee will schedule, monitor, and evaluate the activities arising from the agreement, which is valid until December 31 of this year, although it can be tacitly extended annually for up to four years.