Martínez said that "these actions aim to provide a service to users of our beaches but at the same time, raise awareness of the importance of keeping them clean so that we all can enjoy them in the best possible condition, because these beaches are our hallmark ". The ceremony was attended by the mayor, the representative of RA Benidorm, Miguel Angel Díaz, the responsible for lifeguards, Juan Carlos Hernández, and municipal staff of Beaches and Environment department.