Commerce presents a new edition of Christmas Window Dressing Contest

This morning the twenty-sixth edition of the Christmas Window Dressing Contest organized by the Department of Commerce, and its poster, made by Kiko Ivars, was presented in Benidorm. The event was attended by the head of the area, Lorenzo Martínez; IES professor Pere Maria Orts and Bosch, Sergi Castillo; students, and the secretary of the Independent Association of Merchants (AICO), Juanjo Camarasa.

For the third consecutive year, the Department of Commerce has the collaboration of the Second Course of the Cycle of Commerce, Marketing and Advertising , coordinated by Castillo. “We try - Martínez clarified - with this Christmas campaign and with others, such as 'Som Comerç', to get involved with the educational community so that students also have that special motivation, that is how the work they do in class is reflected in the campaigns carried out by the City Council ”.

Lorenzo Martínez recalled that the contest is aimed at "all commercial establishments, bars, restaurants, cafes and businesses" in Benidorm that may participate in the three established categories: hotels, restaurants and shops. The window dressing proposal can be made “with totally free criteria”, attending “the reason for the call, Christmas”.

Interested establishments may register until December 7 and must commit to maintaining the decoration until Three Kings Day. The winners of the contest will be announced at a gala that will take place on December 19, at 9:00 p.m. in the Assembly Hall of the City Council, conducted by the students of Pere Maria Orts and Bosch who, in addition, will be responsible for the management of the event.

The participating establishments, said the mayor, will have to send a photo of the decoration before December 11 with which "there will be a shortlist of the 30 semifinalists who will receive the visit of the jury" composed of technicians from the Department, students of the Institute and members of AICO, Abreca, Housewives, Anémona and the Neighborhood Council. Lorenzo Martínez has announced that the establishments that go to the final "will be the image of the Christmas bell in the social networks of the City Council", which have thousands of followers.

For his part, Sergi Castillo has expressed his gratitude for the election of Pere Maria Orts and Bosch "as jurors" because it strengthens the education provided at the center. "At the beginning of the course - he said - we started with the theory and now we have introduced the workshops, practicing the theme of shop windows." For the teacher, this contest is "an opportunity that will come very well for students to have a more professionalized contact regarding the subjects they are studying."

Finally, Lorenzo Martínez, explained that registration in the Window Dressing Contest can be made at the offices of the Department, in administrative extensions, by calling 966 815 443, or by email by sending the request to concursonavidad @ benidorm. org. The Department also has a messaging service through the WhatsApp social network with the number 699 320 553. Those interested can also access all the information from the municipal website: https://benidorm.org/es/concurso- Christmas window dressing.