Visit Benidorm Foundation continues to work on the promotion of the city and therefore, this week is carrying out three new promotional actions in order to encourage the arrival of tourists for the winter.
These are two campaigns with European influencers and a press trip with a Russian journalist through which it is intended to publicize the benefits of Benidorm and thus encourage the arrival of tourists from various markets.
As for the campaigns with influencers, on the one hand, Visit Benidorm has invited a group of instagramers specialized in couples travel. These are 8 influencers (4 couples) from Poland, Sweden and the United Kingdom and are characterized by basing their communication on Social Networks in showing the virtues of discovering new destinations accompanied.
Among the four couples, they gather about 300,000 followers only on Instagram and therefore, this is a great opportunity to position Benidorm as an ideal destination for couples travel in two emerging destinations such as Sweden and Poland and another already consolidated as is the United Kingdom .
This campaign is included in Visit Benidorm strategy to strengthen the DINK segment in which couples with a double source of income and without children are located, which allows them to allocate a lot of money to the products they consume and therefore is being A reef for brands.
The other campaign with influencers carried out this week seeks to boost the arrival of Italian tourists to Benidorm, a market in continuous growth that increasingly shows more interest in knowing the capital of Costa Blanca.
To this end, 5 Italian influencers have been invited to gather around 800,000 followers together and who will be able to discover the benefits of Benidorm for three days in order to show them to their communities of followers.
This is the first action with influencers specific to the Italian market. With the objective of promoting other potential markets for the destination.
Finally, this week Visit Benidorm is also carrying out a traditional press trip or presstrip in collaboration with Turespaña and the Costa Blanca Board of Trustees, in which a Russian journalist who for two days will be discovering Benidorm and the Costa Blanca participates.
The medium represented in this case is the renowned travel and tourism portal “Vesti.Turizm” which has between 3,000 and 7,000 daily visits and whose contents are created in collaboration with the Russian Ministry of Culture.
With this action Visit Benidorm continues to strengthen and bet on the Russian market as well as the Russian speaking countries where it also has a lot of impact.
