Benidorm Tourism Foundation reaffirms its commitment to the promotion of the city through infuencers in Social Networks and for this reason has recently received the well-known French youtuber Lea Camilleri.
Accompanied by her professional photographer, Lea Camilleri has come to the capital of the Costa Blanca with the intention of making known to its close to half a million followers in Youtube and its 400,000 followers in Instagram, the ample possibilities that Benidorm can offer them, making emphasis on various sporting activities, a rich gastronomy, its unique nature and a sustainable Benidorm.
During the days in which the action has taken place and thanks to the potential of the youtuber, its 21 publications have generated more than 150,000 "likes" and an advertising with an economic value of over 60,000 €
From Visit Benidorm are convinced that the strategy of promotion through influencers is the line to follow and is that, as well indicates Professor Jose Maria Fábregas of the Master in MK Drirecto of the UPF of Barcleona Scohool of Management; "Brands have a lot of difficulties to be credible in their messages, and with an influence they gain in credibility", if you follow someone it is because you believe it and therefore if you receive information from that person you are more likely to believe them.
Following this line, during last May, Visit Benidorm has carried out a total of 4 actions with influencers in Benidorm, receiving a total of 19 influencers from 3 different countries, reaching more than 1.2 million people in Social Networks And generating an economic impact of 323,000 euros
