The Salon Mondial du Tourisme à Paris (MAP) fair is held in Paris from 15 to 18 March and is the most important public tourism fair held in the capital of France. The MAP Hall celebrates its 44th edition in 2018 and in its last edition it had 105,000 visitors, of which 2,409 were professionals and 58% of the visitors were women.
Visit Benidorm participates hand in hand with the Comunitat Valenciana within the Turespaña stand and during the three days of the fair it will attend the visiting public in order to desist their interest in coming to discover the capital of the Costa Blanca.
France is the second international issuer for the Valencian Community, both in volume of tourists and total expenditure made and the French tourist reached the record number of 1,058,830 tourists to our community in 2015 (an increase of + 14.4% respect to the previous year).
The latest figures showing the evolution of French tourists occupancy in Benidrm indicate a 28% increase in hotel accommodation between 2016 and 2017.
This market has preference for the 4 star hotels located in the Rincón de Loix, as well as the 3 stars located in the center of the city. Its presence in the city is constant every month of the year, increasing in the summer months.
Thanks to new technologies and active listening enhanced on social networks during the year 2017 Visit Benidorm has learned that the vast majority of French tourists from which records are obtained belong to the regions of the Ile de France, Brittany and Alps for that order. Demonstrating an exceptional perception about the destination, with very high indices on the security of the territory and the climate.
The tourist from our neighboring country, mostly comes in search of the product "Sun and beach" but also visit the city young people to enjoy the nightlife as a complement. and even families who visit the beach and theme parks such as Terra Mítica, Aqualandia, Mundomar or Terra Natura.
In addition, an attraction for the young public and that has been commented on social networks has been the "Benidorm Pride", a festival specializing in LGBT public.
Finally, it is remarkable that the center of Benidorm, and especially the "Balcony of the Mediterranean" are within their cultural preferences.
For all this, it is important that Benidorm is present in this type of events, in order to continue loyalty to the French public, a market of proximity that increasingly shows more interest in Benidorm and the Costa Blanca.
