Benidorm travels with its MICE and Vacation offer to Belgium, Holland and Italy
Visit Benidorm Foundation continues working on the promotion of the city, and therefore, in the last two days it has participated in three professional workshops in which it has been possible to meet with numerous travel agents with the intention of showing the great potential of Benidorm and be able to capture business tourists from Belgium and Holland and vacationers from Northern Italy.
The actions carried out in Belgium and the Netherlands, have been organized by the Spain Convention Bureau and between the two, Benidorm has met with about thirty Dutch and Belgian travel agents specialized in meetings and incentives tourism.
One of these days was held during the afternoon of last Monday at the Franq hotel in Antwerp and twelve Spanish destinations and a fortnight of local buyers participated who could see first hand the offer that Benidorm can offer them for their upcoming events and company trips.
The second of the days was held at Arena Hotel in Amsterdam and another fifteen local MICE travel agents participated in it.
In order to capture a greater number of buyers, the Convention Bureau of Spain and the Spanish Tourism Offices in Brussels and the Netherlands, bet on both events for a different workshop format in which different tests and competitions were carried out with the purpose of breaking the ice between destinations and agencies.
Finally, Visit Benidorm went to the Workshop organized by Venice Airport and the Venice Department of Tourism on Monday to promote the visibility of Benidorm destination among Italian travel agencies.
Participating in this new action, Visit Benidorm intends to start publicizing the diverse offer that the city offers for the winter season, promoting promotion as a year-round destination that has air connectivity between Italy and the airports of Alicante and Valencia.
With these three actions, the Foundation intends, on the one hand, to continue positioning the city as an ideal destination for the tourist of congresses, incentives and events, a high level tourist profile and that contributes favorably to seasonally adjust the city's tourist activity and by On the other hand, to promote an increasingly interesting market for Benidorm such as the Italian, focusing on Northern Italy, an area with greater purchasing power and better air connectivity with respect to Alicante.
