CITIZEN

THE WEATHER IN BENIDORM NOW

26

12:58 PM

TIME IN BENIDORM

27ºC

Partly cloudy

NE 25km/h

WIND DIRECTION AND SPEED

0%

CHANCE OF SHOWERS

SELECT A PORTAL

CITIZEN

Information to live in the city

COMMUNICATION

Press, Radio and TV

FILM OFFICE

Office of filming

SMART CITY

Indicators of our destination

EUROPEAN FUNDS

Actions co-financed by the EU

CHOOSE YOUR PREFERENCES

SELECT A LANGUAGE FOR THIS COMPUTER OR DEVICE

Current size: 100%

ADJUST THE FONT SIZE
ADJUST THE CONTRAST SIZE

Óscar Esplá auditorium hosted the gala, which awarded the ALCE of Honor to the prestigious Alicante creative, Antonio Piñero

Benidorm hosts the ALCE 2024 Awards and becomes the capital of Alicante advertising

15 June 2024
Gala Premios ALCE 2024
Gala Premios ALCE 2024

Last night, the Óscar Esplá Auditorium in Parque de l'Aigüera hosted the award ceremony for the renowned ALCE Advertising Awards, which recognize advertising creativity and creative talent in the province of Alicante. An event that turned the city into the capital of Alicante advertising and awarded a total of 38 awards.

Among them, the most notable, is the ALCE of Honor, which went to renowned Alicante creative Antonio Piñero, founder of Imaginarte Comunicación Creativa. The gala was hosted by actress Vanesa Romero, also from Alicante.

Representing the municipality were several members of the local corporation, led by the Councilor for the Presidency, Juan Díaz, who thanked all the attendees for their presence and wished “much success” to all the winners, in addition to highlighting “the creative capacity that we have in the province of Alicante.”

Before the awards ceremony, Eloy Licerán, president of 361º, the Advertising Association of the Province of Alicante, which organizes these awards, also wanted to thank the Benidorm City Council, Visit Benidorm, the Costa Blanca Board of Trustees and the sponsors and collaborators. “We try to make the awards as transparent as possible, since not even we choose the jury,” he revealed before adding that “Alicante advertising is strong.”

The 22nd edition of the awards was packed with new features both in the format of the gala itself and in a previous morning session of work and presentation of success stories in Alicante agencies that was held in the Assembly Hall of the Casa del Fester.