Benidorm Tourism Foundation continues to work on the promotion of the city as "Winter Sun Destination" and for this reason participates from Tuesday until Thursday at the Senior Massan exhibition in Stockholm, an event for the Swedish senior public.
Benidorm participates in this fair within the stand of Turespaña in which we can find other national tourist destinations, such as Tenerife, Andalucia and Murcia.
During fair days, Visit Benidorm will focus on making known to the Swedish public the benefits of Benidorm, with an emphasis on its climate, its beaches and its complementary offer.
The Swedish senior tourist, characterized by its high purchasing power and its willingness to travel, shows an increasing interest in the Costa Blanca and Benidorm as an ideal destination to go to during the winter season.
