Tourism Sustainability Plan in Destinations 'Verde Benidorm'
'Green Benidorm 2024-2026' project is one of the 12 projects throughout Spain included in the National Tourism Plan 2023, whose priority was Sun and Beach destinations and Blue Tourism, and focused on recognizing the contribution, weight and relevance of pioneering destinations promoting their modernization.
This National Tourism Plan 2023 has been launched by the Ministry of Industry, Commerce and Tourism.
'Green Benidorm 2024-2026' project has funding of 5,500,000 euros from Next Generation funds with which 16 actions will be carried out to achieve a more sustainable and digital Benidorm that advances in energy efficiency and against climate change and to continue betting on the protection of the territory.
Proposed actions in 'Verde Benidorm'
'Verde Benidorm' is structured around four axes. In the first, the Green Transition, two projects are proposed for a total amount of 933,271.22 euros: the development of management actions for public use in the natural space of Moralet Park -452,168.33 euros- and the protection of the beach in front of climate change with a vegetated dune -481,102.89 euros-.
Axis 2 is the second largest, with an investment of 1,913,495.18 euros, and foresees three actions: development of the Benidorm Electric Mobility Plan (MOVELE) –with 596,841.11 euros-, implementation of a photovoltaic installation in a parking lot deterrent -633,009.30 euros-, and rehabilitation of ornamental lighting of the 'Andrea' columns on the Paseo de Levante -683,644.77 euros-.
Axis 3, the one dedicated to Digital Transition, proposes an investment of 564,487.44 euros for four projects: a digital traveller's notebook and immersive augmented reality technologies in the tourist office taking one more step from 'Benidorm Land' -76,019.11 euros-; DTI digital twin for the calculation of the floating population -133,888.22 euros-; platforms for emergency management and communication -235,159.17 euros-; and intelligence system environmental parameters destination hotel sector -119,420.94 euros-.
Finally, Axis 4 is the one that includes the greatest investment, 2,088,746.16 euros. This section has included the rehabilitation of the tourist offices in the El Torrejó municipal centre -343,663.75 euros-; the construction of a camping and multi-adventure area in the Séquia Mare Park -741,513.88 euros-; creation of a new 'care lab' tourist offer -256,860.08 euros-; certification and training in sustainability -44,408.11 euros-; technical plan management office -217,514.73 euros-; improvement of destination quality through SDG advance operational plan -90,486.39 euros-; and park and ride parking spaces and reorganization of circulatory flow -394,299.22 euros-.
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