Benidorm taxis release the new corporate image of public service

The design highlights the ‘skyline’ and the blue, representative color of the city
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Benidorm taxis release the new corporate image of public service.
Benidorm taxis release the new corporate image of public service.

This morning they have presented the first taxis that already show off the new corporate image of public service, a design that will now identify the concessionary companies and the entire municipal network. The event was attended by the Councilor for Mobility, José Ramón González de Zárate, who was accompanied by the president of Radio Taxi Benidorm, José Antonio Gómez.

González de Zárate has detailed that in the new design appears “the‘ skyline ’of the city, the license number of the taxi and the colors of Benidorm, especially blue”. The design facilitates the identification of the vehicle, especially when it is in motion. The councilor of mobility has advanced that the design will become official of the city and the City Council "is drafting" and a new regulation of corporate image.