Benidorm is consolidated as a city of film shoots increasing thirteen percent during 2016 productions
The Film Office manages a 23% more requests and consultations, and fixes in 2.3 million euros the local expense of these shoots
Next to Visit Benidorm is working on a catalog of locations
During the year 2016, Benidorm has become as a 'city of shoots' with a 13% increase in the audiovisual productions made in the locality, as revealed by the balance of Benidorm Film Office presented today by the mayor, Toni Pérez, and the head of the service, Rosa Llorca. In total, there have been 85 productions that have been made in public spaces of Benidorm and that have resulted in 291 days of shooting or photography.
The mayor explained that the requests and consultations to shoot or to make photographic sessions have increased "21% over the year 2015", although the most remarkable fact is that "more than 70%" of these requests are translated into projects that are developed in Benidorm, which shows that "producers and locators have a clear commitment to the city."
Pérez has assessed the direct economic impact these productions have on the local economy, since it is estimated that the expenditure made by the film crew in Benidorm has been 2,326,900 euros. To this figure are added, more than 7,300 overnight stays in tourist accommodation, 1,641 contracts made to technicians and extras and 87 that have been closed with local companies.
After highlighting the productions related to advertising, such as the international campaigns of Coca-Cola and H & M, the mayor has remarked that "this year has been a year of television." In fact, in 2016 Benidorm has been "not only the stage, but also the protagonist of 33 programmed television" of different national and European chains.
The mayor stressed the promotional potential of this activity, since it brings Benidorm to millions of users, and added that "there is no limit" of productions because "we are convinced to grow in the short and medium term future" . In this regard, the head of the Film Office has pointed out that "year after year increases the number of productions". Among the keys to success, Llorca has made reference to the environmental and urban environment of Benidorm, and also to the improvement of communications with the center of the Peninsula and the diligence with which it works from the Film Office and from the other departments involved , Such as Beaches, Mobility or Urban Scene. Thus, in just 48 hours "we respond to those who consult us because they want to come and shoot the city".
Both the mayor and Llorca have endorsed the bet because Benidorm continues consolidating as a benchmark for the audiovisual industry. In that bet is working on a new ordinance regulating the realization of audiovisual products that will rise to the January plenary. In addition, a catalog of locations is being prepared by the Fundación Visit Benidorm, and a 'famtrip' with locators and attendance at the FOCUS fair in November is planned. In anticipation of that date, and as a member of the Spain Film Commission, Benidorm has already participated in an international fair in Berlin.
PRODUCTION TYPE Direct TV / News 12 Advertising spots 19 TV programs 33 Short films 5 TV series 2 Feature films 3 Video clips 9 Other 2 SPAIN 59 UK 18 POLAND 1 FRANCE 2 ISRAEL 1 BELGIUM 3 EUROPE EAST 3
Of the 85 productions in 2016 are highligted,
Premiere of the global Coca-Cola campaign in which the Cala and Rincón de l'Oix appeared briefly. Announcement of the Lidl summer campaign for Europe. H & M global brand web campaign for Rio 2016 Olympic Games. Brands of cars and motorcycles: BMW, Mercedes, Hyundai, KTM, Peugeot, Toyota TV programs: Loving Brits (UK), Food I love you Spain (UK), A place in the sun (UK), Radio Gaga (Belgium), Here the Earth, A point with the 2, Aragonese AND, Weekly (ETB) "Benidorm" (ITV2), Cuéntame (TVE) Feature film "Mister" (Bollywood), "I want my mother" (Alberto Sciamma film)