Visit Benidorm organizes an action with influencers on the occasion of BenidormHalf

Last weekend, Visit Benidorm Foundation organized an advertising campaign through influencers on the occasion of Vueling Benidorm Half (Benidorm Half Marathon).

The objective of this campaign has been to show the most active offer in Benidorm and specifically that of Running not only in Spain but also in other European countries such as the United Kingdom and the Netherlands.

To do this, Visit Benidorm invited 5 influencers focused on sports such as Elena (@elenarorun), Sergio (@pitufollow), Marta (@martaggrun), Chantel (@chanteldl) and Auguste (@seen_runningy) and who were accompanied by Erika Sanchez de @CorroySoyMujer who served as an ambassador for women's running in the city after her visit to the city for the fourth time.

Among them they added more than 300,000 followers only on instagram, a very considerable number if we take into account that it is a very specific theme.

In parallel and taking advantage of the presence of 'Solidarity Shoes' that participated for the third consecutive year in Benidorm Half Marathon with a total of 16 runners at risk of social exclusion, Visit Benidorm organized an experience in the city in order to They could see first hand Natural Park of Sierra Helada through the electric bikes of Tao Bike.

In this way, Visit Benidorm intends to continue working on positioning the city as a reference destination in sports tourism that year after year offers tests and sporting events whose size increases very significantly.