The mayor highlights the role of Hosbec "in the projects that have placed Benidorm in the elite of innovative cities"

The mayor of Benidorm, Toni Pérez, today has congratulated the hotel sector of Benidorm for the effort and determination with which it is facing the new challenges posed by the tourism market and "the constant commitment to excellence and quality in their services" . The mayor has accompanied hoteliers this morning at the closing ceremony of the annual meeting of Hosbec together with the regional secretary of Tourism, Francesc Colomer, the president of Hosbec, Antonio Mayor, and the director of Banca de Empresas of CaixaBank in the Valencian Community, Bernardino Gosp.

In his speech, Toni Pérez, has transferred to hoteliers the latest distinction that Benidorm has received for the commitment it has been making for innovation in governance and smart tourism management, and has revealed that the Ministry of Science, Innovation and Universities, has awarded Benidorm the distinction of "City of Science and Innovation". The resolution, dated April 12, has just been published in the BOE and notified to the City Council through the Secretary of State for Universities, Research, Development and Innovation.

The Mayor underlined the active and "fundamental" role that Hosbec has been playing "in the execution of the projects that are now a reality and that have ended up placing Benidorm in the elite of the cities that are on the road to excellence. Cities, -he added-, that permanently provide a service to two very different communities that live perfectly integrated, the one that resides here and the one that visits us ". Toni Pérez stressed that Hosbec "is the best example of a city that I think is doing things reasonably well".

The mayor also highlighted the fundamental role that Hosbec has been providing within VisitBenidorm Foundation, which he has referred to as an example of public-private collaboration in tourism. "The tourism leadership of Benidorm," he said, "is everyone's responsibility because everyone benefits the brand, the destination and the city."

Toni Pérez recalled that the tourism sector is constantly facing challenges "that we should not complicate," he said, "with proposals regarding taxation or the imposition of new tax rates or anything that may worsen the competitiveness of the sector" . Faced with this, the mayor understands that it must "improve that competitiveness with investment, with renewal, repositioning the tourist destination and being more and more demanding in search of excellence".

To illustrate the dynamism of Benidorm hotel sector, the mayor recalled that since 2016, the hotel sector has processed 51 major works licenses, which means, an average of 12.75 major works each year, and 168 licenses of minor work, an average of 42 a year, in addition to 2 PRI, interior reform projects, along with another 8 that are in process. "These are hard facts," he said, "that in the end reflect the dynamism and activity of a sector that knows how to manage resources and generate wealth."

The president of Hosbec, Antonio Mayor, emphasized that this investment effort and of constant modernization of the hotel plant and the private initiative, has been accompanied this time on the part of the municipal administration, accepting challenges as important as the one of the digital transformation, a series of actions that, as is known, culminated with the designation of Benidorm as the world's first certified smart tourist destination.