Ferran Adrià puts Benidorm as "an example for the economic model of the future"
The prestigious chef presents on the World Tourism Day his guide to create and manage a restaurant business
More than 200 restaurateurs and representatives of the tourism sector have filled the auditorium this morning to attend the conference given by Ferran Adrià in Benidorm, coinciding with World Tourism Day. The Mayor, Toni Pérez, welcomed all the attendees and thanked the presence in the city of the prestigious chef, who presented the Guide for Entrepreneurs in the Catering sector 'Mise en Place', made by CaixaBank and elBulliFoundation. The man who came to be considered by the American magazine 'Time' as one of the 10 most innovative characters in the world, signed in the Book of Honor thanking the "welcome and sensitivity" of Benidorm. "A city," which he defined in his dedication as "an example for the economic model of the future."
The mayor stressed that there was "no better way to start celebrating the World Tourism Day in Benidorm than hosting an event of this category", and stressed that the key to the success of a "sun and beach" destination such as Benidorm, continue to look for it "through work, innovation, technology, maximum accessibility and constant search for sustainability."
After the presentation of the Guide, Ferran Adrià and the mayor held a meeting in Alcaldia with students and professors of Hospitality and Tourism of IES Mediterránea and with entrepreneurs in the sector. Precisely the question of education and training in the tourism and hospitality sector was one of the aspects highlighted by Ferran Adrià when he considered "inconceivable," he said, "that the main economic sector of this country does not have a tourism university, Lausanne model, to train its professionals. Any economic sector that wants to be competitive, "he added," has to be guaranteed training and learning ", an aspect in which he also said, online studies will become increasingly important.
Toni Pérez stressed that Benidorm could not start World Tourism Day better than receiving Ferran Adrià to talk about an important part of tourism and our offer as is the case of gastronomy. "Today," he said, "we are celebrating a very important day talking about tourism and the role of the catering industry." & nbsp;
Ferran Adrià reviewed the guide that has been developed with CaixaBank and elBullifopundation before the more than 200 people who filled the Town Hall Hall, among whom were members of the Municipal Corporation, sectorial representatives of tourism, the general director of Economy, Entrepreneurship and Cooperativism, Francisco Alvarez, and the commercial director of CaixaBank in the Valencian Community, Beatriz Alventosa, among others.
The 'Mise en Place' Guide explains & nbsp; step by step how to start a catering business, from the initial idea, including legal procedures and requirements, business plan, competition analysis, human resources and marketing plan, among other key aspects for the achievement of project success. & nbsp; The guide gathers all the experience and knowledge acquired by elBulliFopundation team throughout its history and is one of the first results of the agreement signed between both institutions.
