Comercio and Aico collaborate in a campaign to promote commercial activity during the 'Black Friday'

Benidorm joins Black Friday with a campaign organized jointly by the department of Commerce and the Independent Association of Merchants (AICO), which aims to encourage activity in the city's shops. More than 400 local establishments have planned for the occasion discounts that, in some cases, will reach 50%. "A fashionable date," said the Commerce Councilor Ana Pellicer, "that every year it gains more fans. A great opportunity to find great products and offers ". With Black Friday officially is opened Christmas shopping season, "who wants to purchase items that in a few weeks could be priced higher, and even difficult to find, now has the best opportunity to do so," said Pellicer. With this initiative, local commerce faces the costly campaigns of great stores, betting on the direct treat with the consumer. For the occasion, Aico and Comercio will distribute posters designed specifically among the associated merchants, the main radio stations announcing the event and will occupy diverse outdoor advertising spaces in the most commercial areas of Benidorm.