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Toni Pérez highlights the suitability of the "Benidorm, The Best Plan" campaigns

The Board of Trustees of Benidorm Tourism Foundation approves the 2021 accounts and the report of actions developed

28 June 2022
Patronato Visit Benidorm

In its ordinary meeting today, the Board of Trustees of Benidorm Tourism Foundation has approved the 2021 accounts and the report of its actions carried out, which have led it to 18 national and international fairs and to organize 64 press sessions and blog trips, in addition to 12 fam- trips, participation in 29 workshops and up to 51 promotional actions.

Visit Benidorm has developed 4 national and international promotional campaigns have been orchestrated in Spain, the United Kingdom, France and Portugal, with actions with 12 tour operators that have generated 360 million hits.

In the balance presented today, the more than 6 million visits to the Visit Benidorm website and the more than 15 million impacts on the different social networks have been highlighted.

In the session, aspects of the 2022 Strategic Plan and the ongoing campaigns were highlighted.
The mayor, Toni Pérez, has highlighted the "excellent" work of the Foundation's management body and the human team that integrates it, pointing out "the excellent results that the 'Destino Benidorm' marketing and co-marketing campaigns are reporting". In this sense, Pérez has underlined that "there is no better plan than Benidorm's 'Plan B', The Best Plan", Destino Benidorm campaign.