The Tourism Foundation of Benidorm has participated this weekend in two tourist fairs aimed at the final public as they are; the Dive Show in Birmingham and the Over 50+ in Dublin.
The Dive Show in Birmingham is next to the London Fair, the most important diving fair in the country and Visit Benidorm has attended for the first year as an exhibitor of the hand of the Valencian Tourism Agency.
With this participation Benidorm intends to consolidate its offer of diving in an important market for the city and taking advantage of the multiple air connections between Birmingham and Alicante Airport.
This action is part of the promotion campaign of Benidorm all year round, as the temperature and transparency of its waters and seabed, allow the practice of this sport even in winter.
On the other hand, Benidorm has also participated this weekend and the hand of Turespaña in the show for senior public "Active Over 50'Show" of Dublin.
This fair has a great success in each edition registering around 20,000 visitors over the weekend and showing the great interest that has the Irish public for the brand Spain. No doubt this is an ideal opportunity for destinations to get closer to the Irish senior sector.
Visit Benidorm has participated in this event for the third consecutive year with its own stand and during the three days it has been able to show attendees to the fair the wide tourist offer that the city has.
The kindness of its climate, the wide gastronomy, the quality of its beaches and the large number of specific services for this group have made Benidorm an ideal destination for the senior population.
It is important for Benidorm loyalty to the senior Irish tourist as it is a profile of tourists with more and more desire to travel and especially with availability throughout the year.