The "Delicious Planet" program travels around the world in search of specialized dishes, and next to its famous presenter Anton Zaytsev they are visiting the capital of the Costa Blanca these days. The tapas and rice dishes will be the main tactics of this well-known program on Mi Planeta channel of Russian state television. The coverage is more than 75 million viewers, and is dedicated to travel, history and science programs.
This press trip that will also visit the Costa Blanca and the city of Valencia has been coordinated by Visit Benidorm, in collaboration with OTS in Moscow, the Valencian Tourism Agency and the Costa Blanca Tourist Board in order to generate greater attractiveness to attract the famous program to our city.
It is important that Benidorm continue working in positioning itself in the Russian market and in this way to continue reactivating the arrival of this profile of tourist to the city, characterized by its high purchasing power and its interest in discovering the Mediterranean coast, and its gastronomy. Television certainly represents the perfect showcase to show the city, and its gastronomy in its purest form.