Benidorm Tourism Foundation has come for the third consecutive year to the Expodepor Corridor Fair in Madrid that takes place on the occasion of Madrid Marathon, with the aim of promoting the sports offer for runners in the city, as well as the different tests who meet in the city.
Expodepor, which started on Thursday 25 and until Friday 26, acted as a prelude to the Madrid Marathon and was presented as the most important event of the urban athletics culture in which the athletes and their preparation are the main protagonists and where offered sports brands, nutrition companies, sports technology, physical education professionals, sports clubs and organizers, and even promoters of alternative leisure or sports tourism, a great communication platform in which they could publicize their new initiatives, products and multiple services.
Benidorm has attended this fair accompanied by representatives of the Benidorm Half, in order to publicize the event and start closing registrations for the Half Marathon of Benidorm in 2020.
Madrid market is a very important market for Benidorm and therefore, Visit Benidorm, in the interest of continuing to work on the promotion of a destination for the whole year, is betting on a more specialized segment in sports, specifically running.