Benidorm Tourism Foundation attends for the second consecutive year the Expodepor Corridor Fair in Madrid, which takes place on the occasion of Madrid Marathon, with the aim of promoting the sports offer for runners in the city, as well as the different tests that they meet in the city.
Expodepor is presented as the most important event in the urban athletics culture in which athletes and their preparation are the main protagonists and where it is offered to sports brands, nutrition companies, sports technology, physical education professionals, clubs and organizers sports, and even promoters of alternative leisure or sports tourism, a great communication platform in which they will be able to publicize their new initiatives, products and multiple services.
Benidorm attends this fair accompanied by representatives of the Benidorm Half, in order to publicize this event and start closing registrations for the Benidorm Half Marathon in 2019.
The Madrid market is a very important market for Benidorm and therefore, Visit Benidorm, in the interest of continuing to work on the promotion of a destination for the whole year, is betting on a more specialized segment in sports, specifically running.