Visit Benidorm continues to reaffirm its commitment to consolidate the Portuguese tourist, a local market that already has an air connection through TAP Portugal between Lisbon and Alicante and year after year shows more interest in discovering the capital of the Costa Blanca.
Therefore, during the month of March the Foundation has scheduled two fairs in Lisbon and a Street Marketing action in three Portuguese cities along with Turespaña and the Valencian Tourism Agency.
The first of the fairs takes place this week, it is the BTL of Lisbon in which Benidorm is present and for the first time with its own stand between February 28 and March 4.
It is worth mentioning that 77,000 visitors attended the event and had a professional profile during the first three days and a profile focused on the general public over the weekend.
Benidorm participates in the BTL with the help of Costa Blanca and will be accompanied by several local businessmen such as the receptive Ideal Tours or the hotels Poseidón, Bali, Magic Hotels and Dynastic. Taking advantage of your stay at the fair to meet all the requests and information needs of the Lisbon client, as well as to hold meetings with industry professionals (AAVV, Aerolíneas, TTOO, press, bloggers ...).