Millennial generation is still one of the objectives in which it has put its road map VisitBenidorm. This segment shows a great concern for traveling, to know new places, and are the influencers its indispensable ambassadors of experiences that continue in all their social networks generating credibility on them. In addition, a feature that defines this group is the ability to be constantly connected, as they seek and learn on the internet. A feature that identifies them is their interest in discovering different enclaves and experiences that no doubt in Benidorm can find beyond the topics of the European capital of sun and beach.
On this occasion, influencers from Italy, Belgium, Denmark and Finland discover Benidorm in all its splendor performing multiple activities, and discovering the most instagrameable places of the capital of the Costa Blanca.
With more than 400,000 followers, these youngsters will put the focus of their cameras and mobiles on gastronomy, the Sierra Helada natural park, the coves, the viewpoint of the castle, and so many hidden places unknown for many tourists, that VisitBenidorm wants to put in Value through these bloggers.
Since the beginning of the strategy of VisitBenidorm with this segment at the promotional level have been many bloggers, instagramers and youtubers who have wanted to collaborate with Benidorm since they feel very identified with the destination and its philosophy. In this way they reach an audience that, with other conventional means or travel agencies, would not have arrived so easily, as the demands of the young people are becoming more concrete and customized.