Benidorm reaffirms its leadership and makes its digital agenda in an example to follow

The mayor participates in Madrid in a national forum on "Intelligent Tourist Municipalities"

The mayor of Benidorm, Toni Pérez, has participated this morning in a round table on Intelligent Tourist Destinations at the headquarters of Unidad Editorial in Madrid, where the president of Segittur, Antonio López de Ávila, the director general of the Institute of Hotel Technology , Alvaro Carrillo, and the director of Cellnex Telecom, Jordi Alvinyà, have participated. The mayor has reviewed the most important actions carried out in Benidorm to undertake a digital agenda that has already placed the city at the forefront of tourist destinations. At the end of the debate, the mayor stressed that "it is a pride that Benidorm is already a referent of destinations that use information and communication technologies to improve the services they provide to citizens and tourists, and to invite us to participate and to contribute our experience in national forums of this importance ". He also pointed out that "although much progress has been made in this area, much remains to be done, and we will continue to channel the work and efforts of  Visit Benidorm Foundation with the involvement and support of the department of Tourism and the rest of the departments In that sense, "he added," Benidorm also maintains its permanent invitation to all those companies, large or small, self-employed, SMEs or startup, who want to test their initiatives in the field of tourism intelligence in the best possible test bench, contact us, because our positioning in the vanguard make Benidorm an excellent laboratory for their ideas. " The supplement "Digital Economy" of Expansión newspaper, will publish the next day 27, the development of the debate in which the mayor reviewed the major milestones that have marked the technological transformation of Benidorm. Toni Pérez said that with these actions "Benidorm is repositioning itself to gain more competitiveness in a globalized world where new technologies have created a more connected, more informed and more demanding tourist." The first mayor recalled in this regard that Benidorm has been the first tourist destination in Spain to undergo the test of the UNE178501 standard that regulates the Smart Tourist Destination. Visit Benidorm, in turn, became the first nationwide Foundation to be certified in 'tourist intelligence', framed in the process of the UNE 166006 Certification "Technological Surveillance System and Competitive Intelligence". Other important actions were the implantation of a "beacons" network by means of which immediate information is given and related to the environment in which the tourist is; The implementation of a new service of free smart Wi-Fi in several zones of the Old Town and a part of the Beach of Levante; The monitoring of real spending of tourists through a Big Data collected by BBVA; The segmentation of the tourism web in 9 languages; The dissemination of videos and images in 360º; The testing of new digital applications to manage security in major events and the impetus given to the promotion of the city through social networks with the participation of Blogs and Influencers.