The UK fair is one of the most important in the world and key to strengthen the main foreign market in the city
Benidorm Tourism Foundation is participating from today until Wednesday, November 9, in the World Travel Market (WTM), the UK tourism fair for professionals in the sector and the press and is one of the most important in the world . The mayor, Toni Pérez, has moved to London as well as the manager of the Foundation, Leire Bilbao, staff of the mixed entity and local entrepreneurs. Over the next few days, representatives of Benidorm will hold meetings with tour operators, marketing companies, airlines and public relations companies with the aim of strengthening British tourism, the main foreign market in the city. The mayor explained at these meetings "new plans and strategies that will be planned for the coming months in the British market," which "has registered large increases during 2016." In principle, according to data available to the Foundation, sales for the summer of 2017 are working well thanks to increase connectivity between the United Kingdom and Alicante-Elche airport. "We have seen from the first hour, with the meetings held, that expectations for next year in general not only confirm but increase British market and also for others like Benelux, France or Scandinavia," he added. "Despite these predictions," Pérez said, "we do not have to lower our guard, basically because the pound is falling and that affects the spending capacity of British tourists and therefore may have a negative impact on the expected growth of visitors of this nationality ". Benidorm participates in this WTM in the stand of the Valencian Community, included in the pavilion of Spain. An average of around 50,000 professionals and journalists visit the fair every year.
Strategy 2017
Benidorm Tourism Foundation is already finalizing the promotional strategy for 2017, which includes direct and coordinated actions with the Offices of Turespaña in the foreigner, with the Valencian Tourism Agency and with the Tourist Board of the Costa Blanca . The main axes of this strategy pivot between the comerkating with tour operators and other publicity actions to maximize the budget. Likewise, it is planned to attend trade shows specialized in sports tourism and specific actions for the LGBT and senior sector for the winter season; And will keep the actions with press, 'bloggers' and 'influencers'.