Benidorm participates in the 3rd World Summit about urban tourism in Barcelona

Amor said that "tourism is more than a socioeconomic activity". The councillor stressed the "important role of residents of a resort town to communicate visitors the positives aspects of being a tourist destination". Amor indicated that Benidorm is an example of "sustainable development and effective management between competitive urban destinations" and recalled that Benidorm has shown a great ability to adapt over the years to "new paradigms of urban tourism in regard to management, governance and operational processes. "

The councillor held a meeting with the general secretary of the World Tourism Organization (UNWTO), Taleb Rifai. Benidorm is one of only two Spanish municipalities integrated in this global governing body since 2009. Benidorm joined the WTO in 2010, becoming the first municipality in the world to join this prestigious organization.

Amor also met at the Palacio de Congresos de Catalunya with the Chairman of the Executive Committee of Barcelona for Tourism Consortium, Joan Gaspart, and the newly appointed CEO, Jordi William Carnes. In the meeting, they exchanged experiences about the tourism model of Benidorm and Barcelona.

The program of this forum, which has involved five hundred representatives, has been completed with several talks given by world-renowned figures.