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Benidorm meets business travel agents from all over Europe

19 April 2018
Benidorm se reune con agentes de viajes de negocios de toda Europa

Benidorm Tourism Foundation participates this week with the Valencina Tourism Agency at the Forum M & I of Algarve in Portugal, one of the largest professional events aimed at the MICE industry (Meetings, Incentives, Conferences and Exhibitions) and in which Benidorm seeks to show its quality offer aimed at this segment.

The forum format consists of B2B meetings between destinations and travel agents and event organizers looking for new locations for their incentive groups, corporate and congresses.

This year, about 200 buyers and 180 suppliers participate. Visit Benidorm that shares a table with the Convention Bureau of Elche, has a total of 40 face-to-face meetings during the three days of the event, but will also coincide with the rest of the agents in the team bulding, networking and dinners organized by the forum

With this action, Visit Benidorm intends to continue positioning the city as the ideal destination for tourists of congresses, incentives and events throughout Europe, a tourist profile of high purchasing power and which contributes favorably to the seasonal de-seasonalization of the city's tourism activity.